At the moment, I've been reading Ed Catmull's book Creativity Inc. and I have been enjoying it very much. Here I am copying 7 core principles from Pixar that have helped them shape a creative culture with the work they do. I think it is something never much discussed in most studios how to creative a positive environment for its employees and this book is an essential read in bettering your own self-improvement.
For nearly twenty years, Pixar has dominated its industry, producing fourteen consecutive #1 box office hits, garnering 30 Academy Awards®, and generating $8.3 billion in worldwide ticket sales. The quality of Pixar’s product is obviously unparalleled. But how did a small hardware company struggling to stay afloat turn into the creative powerhouse it is today?
The essential ingredient in the studio’s success is the unique environment that Pixar’s president and co-founder Ed Catmull and his colleagues have built. Based on philosophies that protect the creative process and defy convention, these principles should be at the heart of any work environment that strives for originality, fosters problem-solving, and pushes its employees to new heights. Here are 7 of his core principles:
Quality is not a consequence of following some prescribed set of behaviors. It is a mindset you must have before you decide what you are setting out to do. You can say you are going to be a company that never settles, but saying it isn’t enough: You must live and breathe it.
It’s a necessary consequence of doing something great. Uncouple fear and failure. Making mistakes should never strike fear into employees’ hearts. When it comes to creative endeavors, a goal of zero failure is worse than useless. It is counterproductive. The truth is, the cost of preventing errors is often far greater than the cost of fixing them.
When hiring, give an applicant’s potential to grow more weight than her current skill level. What she will be capable of tomorrow is much more important than what she can do today. Why? Because if you give a good idea to a mediocre team, they will screw it up. But give a mediocre idea to a great team, they will either fix it or come up with something better. That’s why people matter.
Unforeseen, random events happen. And when they do, don’t waste time playing the blame game. To think one can control or prevent problems or guard against randomness by making an example of someone is naïve and wrongheaded. Instead, empower employees at every level to own the problems and give them the freedom to fix them without asking permission.
Making the process easier, better, faster, and cheaper is something we should continually work on—but it is NOT the goal. Making something great is the goal.
Communication structures should never mirror organizational structure. A chain of command is essential, but making sure that everything happens in the “right” order and through the “proper” channels is not efficient.
Truly candid feedback is the only way to ensure excellence. When giving notes, be sure to include:
A good note is specific. A good note does not make demands. Most of all, a good note inspires.
Ed Catmull. (2014) Creativity Inc. Available from: http://www.creativityincbook.com/7-core-principles/
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